Free live Masterclass with Tom Roberts · this week, 7pm UK time
Hosted live by Tom Roberts
Free live Masterclass

How to stay consistent when motivation runs out

Tom Roberts shows you the 4-step structure he used to go from Channel 4's “Britain's naughtiest kid” to coaching 300+ people, and how to run it around a full-time job.

This week, 7pm UK time
Live online. Your link arrives by text.
Tom's story on
Channel 4 Daily Express Daily Mirror GB News Yorkshire Live
FreePlaces are limited

Reserve your free seat

Add your name and mobile. We'll text you the link, plus a reminder before it starts.

00Days
00Hours
00Mins
00Secs
Free, no card neededYour number is never shared
Tom's story on
Channel 4 Daily Express Daily Mirror GB News Yorkshire Live

On the Masterclass, Tom will show you:

  1. Why motivation keeps letting you down

    And what Tom found inside a young offenders institution that replaced it for good.

  2. The four steps of the GI system

    Decide, plan, do and tick off, review. Simple enough to start the same evening.

  3. How to plan a week so each day already knows its job

    No more waking up and deciding what to do. The plan has already decided.

  4. Why a row of ticks beats willpower

    How tracking makes consistency visible, and why people protect a streak they can see.

  5. The Sunday review that ends “I'll start again Monday”

    How to fix a bad week on Sunday instead of abandoning the whole plan.

  6. How to fit all of it around a 9‑to‑5

    Built for people with full-time jobs, commutes and evenings that disappear.

Reserve my free seat This week, 7pm UK time
Tom Roberts
Your host

Tom Roberts went from a cell to a £360k business with this system.

At 11, Channel 4 labelled him “Britain's naughtiest kid”. By 20 he'd lost his dad, been expelled twice and served time in a young offenders institution.

Inside, he found the thing that changed him: the same structure, every day. He left in 2023, turned that routine into a system and started Generation I from Koh Samui, Thailand. He's coached 300+ people with it since.

“You are not defined by your past.”Tom Roberts, speaking to the Daily Express
As seen on Channel 4Mr Drew's School for Boys
In the national pressExpress, Mirror, GB News
300+ people coachedClients all over the world
About £30k a monthBuilt from scratch since 2023

People who've done it, in their own words.

Short videos from GI clients. Tap one to play it.

This is for you if

  • You work a 9‑to‑5 and want more from the hours outside it
  • You start strong every few weeks, then fall off
  • You're ready to swap motivation for a system
  • You can give it your full attention for the session

Probably skip it if

  • You want a shortcut that works without doing the work
  • You're after another hit of motivation
  • You'll register and not turn up

What happens after you register

1

Your link arrives by text

Straight to your phone. No app to download.

2

You get a reminder

A nudge before it starts, so a busy day doesn't make you miss it.

3

You turn up with one goal

Bring a pen. Tom walks you through the system live, step by step.

Your seat for this week is still free.

It takes about ten seconds. We'll text you everything you need.

00Days
00Hours
00Mins
00Secs
Reserve my free seat
Reserve my free seat Free · this week · 7pm UK time