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Stop starting over.

Generation I gives 9‑to‑5 professionals a simple weekly structure that keeps them consistent, including on the days motivation doesn't turn up. It's the routine Tom Roberts built to turn his own life around, and he's coached 300+ people with it since.

Next live Masterclass: this week, 7pm UK time. Free.
300+ people coached by Generation I. Watch their videos
Tom Roberts working at his desk
Daily Express
UK's 'naughtiest kid' now earns £360k running business overseas
Daily Express
Channel 4
Mr Drew's School for Boys, 2014
Channel 4
Tom Roberts at work in Koh Samui, Thailand.

Sunday night you make the plan. By Wednesday it's gone.

You're good at your job and you know what you want: fitter, sharper, earning more, finally starting the thing you keep talking about. So you set the goals, buy the planner and download the app.

It lasts a week, maybe two. Then work gets busy, you miss a day, and the whole plan quietly falls over. Next Monday you start again.

Most people blame themselves for that. Tom blames the method. A plan that relies on feeling motivated collapses the first evening you're tired, so Generation I takes feelings out of the plan altogether.

Monday. New week.
  • Gym five times this week
  • Read before bed
  • Up at 6am every day
  • No takeaways
  • Start the side business
Start again next Monday…
Tom's story

At 11, Channel 4 called him “Britain's naughtiest kid”.

2012

I lost my dad to alcoholism when I was nine, and after that I stopped listening to anyone. I was fighting, climbing out of classroom windows and swearing at teachers. A few weeks before I was due to leave primary school, I was expelled.

2014

My mum spotted a Channel 4 programme in a magazine, Mr Drew's School for Boys, and put me forward. I was 11. The show labelled me “Britain's naughtiest kid”, and that label followed me around for years. Secondary school lasted three months before I was expelled again.

2021

I got my GCSEs at a specialist school and studied business at college, but my temper was still in charge. In 2020 I was convicted of GBH and given a suspended sentence. Ten months later it happened again, and I was sent to a young offenders institution for 18 months.

2022

Prison gave me something I'd never had: the same timetable every single day. Eat, train, walk, read, sleep. With an ADHD brain, I found that a relief.

“I found more peace in prison because I had structure.”

Tom Roberts, speaking to Yorkshire Live

I read every self-development book I could get hold of, and somewhere in that pile I worked out what had been wrong all along.

I'd never been short of motivation. I'd been short of structure.

2023

I walked out of HMP Hindley in March 2023 with a routine I could stick to and a plan for what came next. I worked with mentors, turned the routine into a system, and in December 2023 I launched Generation I from Koh Samui in Thailand.

Now

Generation I has coached 300+ people and brings in around £30,000 a month. The national press covers my story now for a very different reason.

If a timetable and a row of ticks could do that for me, starting where I started, think what they could do for you, starting where you are.

Tom Roberts
Founder, Generation I
The GI system

Four steps, repeated every week.

This is the routine Tom built inside and now runs with every client. None of it needs you to feel motivated, and most of it lives in two Google Sheets you can have free today.

  1. 1

    Decide who you want to be

    Pick the person you're working towards and the few goals that would prove it. Everything else follows from this.

    GI Goal Tracker + Journal
  2. 2

    Plan the week

    Break those goals down into what happens on each day, so you never wake up wondering what to do.

    GI Weekly Planner
  3. 3

    Do it, then tick it off

    A row of ticks is hard to break, and a gap is easy to spot. Your consistency stops being a feeling and becomes something you can see.

    GI Habit Tracker
  4. 4

    Review and adjust

    Once a week, look at what slipped and change the plan. A bad week gets fixed on Sunday instead of ending the whole thing.

GI Habit Tracker Example week
HabitMTWTFSS
91%done this week
23day planning streak
3gaps to fix on Sunday

An example week. The free GI Habit Tracker is a Google Sheet you can copy in 20 seconds.

300+people coached by Generation I
5TV and press features on Tom's story
1:1calls with Tom himself
£0to start. Tools, Masterclass and call are free.

Hear it from his clients.

Short videos recorded by people Tom has coached. Tap one to play it.

Three free ways to start.

Pick the one that suits where you are right now.

Try it tonight

Free GI tools

The Google Sheets GI clients use every day. Claim one in about 20 seconds.

GI Weekly PlannerPlan the week, run the dayFREE → GI Habit TrackerDaily ticks, monthly dashboardFREE →
Recommended · Live

Free Masterclass

Tom teaches the whole system live and shows you how to fit it around a full-time job.

  • Tom's story and what changed
  • The four steps, one at a time
  • Link and reminder sent by text
  • Next: this week, 7pm UK time
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Get a plan · 1:1

Free call with Tom

A straight conversation with Tom on Google Meet about where you are and what to do next.

  • Where you are now, and where you want to be
  • A plan built around your week
  • Bonus: GI Goal Tracker + Journal
Book my free call

Questions people ask first.

Anything else, ask Tom on the free call.

Is it actually free?

Yes. The tools, the Masterclass and the call are all free. If you want Tom's help after that, he'll explain how coaching works on the call and you can decide then.

I work full-time. Will I have time?

Generation I is built for people with a 9‑to‑5. The system is about doing a few planned things every day, so it fits around work instead of adding to it.

I've tried planners and apps. Why would this be different?

A planner gives you somewhere to write things down. GI adds the weekly review and Tom's coaching around it, which is usually the part that goes missing.

What happens on the free call?

It's one-to-one with Tom on Google Meet. You'll go through where you are, where you want to be and the plan to get there, and you'll get the GI Goal Tracker + Journal.

What is the Masterclass?

A free live session online where Tom teaches the GI system. You register with your name and mobile, and the link and a reminder come by text.

Do I need to be in Thailand?

No. Tom runs Generation I from Koh Samui, but it's all online and his clients are all over the world.

Save your seat for this week.

The Masterclass is free and live, and registering takes about ten seconds. Bring the one goal you've restarted more times than you'd like to admit.

Next session: this week, 7pm UK time.

Tom Roberts
Save my free Masterclass seat Free · this week · 7pm UK time